The world demands responsible, affordable energy.  
But where will it come from?

Without skeptics, we'd never move forward. They keep us on our toes, always wanting to know how, when, why. It's because of the questions we get that we're able to create positive change in our industry.

Yet, as in situ innovators whose business has been widely misunderstood, we recognize it is time to start participating in conversations about our industry. We want a sustainable, peaceful and prosperous future for North America.

We want to focus on specific solutions we are developing to address geopolitical, economic, ecological, infrastructure and social realities. This approach will help our members provide over 13 billion barrels of secure, reliable oil to North Americans in the most responsible way possible.  So far, we have spent an estimated $2.5 billion to do so, and anticipate injecting an additional $7 billion into the North American economy in the next 5 years.

Premier Ed Stelmach’s effort to polish the image of the oilsands among those U.S. politicians critical of mining operations is receiving praise from former Alberta premier Peter Lougheed.

Glen Schmidt was named one of Alberta's 50 Most Influential People by Alberta Venture Magazine.

Pat Nelson joined Rutherford on AM770 to discuss the PR problem currently surrounding the oil sands.

John Hofmeister, the former president of Shell Oil, describes in his book the lamentable inability of the industry to get its message out to a public. Pat Nelson, vice chair of IOSA, agrees.